When you enjoy working, it naturally becomes fun to be an ambassador for your organization. Make sure that communicating about ambassadorship is just as enjoyable! So don't just communicate functionally, but make it an attractive program communicatively.
An inspiring example of this comes from Swinkels Family Brewers. Their ambassador program bears the catchy name "Life in the Brewery" and was launched to employees during Carnival. In a dazzling video, 'Bobbert ten Drink' announced the program during their theme broadcast 'All You Need Is Carnival'.
